Trusted Residential Cleaning Experts in Fort Worth, TX
Trust caring professionals who treat your home with the attention, respect, and detail it deserves.
A Story Built on Trust, Service, and Gratitude
Karina M’s journey into residential cleaning began during one of the most challenging seasons of her life. Originally from Honduras, she came to the United States in 1997 and eventually made Texas her home, becoming a proud U.S. citizen. While working in a school cafeteria, Karina’s husband developed a serious heart condition, and she made the difficult decision to leave her job so she could support her family and be present during a time when they needed her most.
That unexpected change became the beginning of a new chapter. Teachers and school directors learned about Karina’s situation, and one teacher, who also taught her son, saw firsthand how deeply the family was affected. Through kindness and word of mouth, members of the school community began recommending Karina to parents, relatives, and friends who needed residential cleaning in the Fort Worth and Dallas, Texas area. Those first opportunities gradually grew through referrals, satisfied clients, hard work, and the trust she earned inside every home she served.
What began as a way to support her family developed into Ethel Azur Cleaning Service, a business shaped by Karina’s commitment to dependable service and genuine care for others. Over the years, she has built lasting relationships with clients, including families who have trusted her services for years. Many new opportunities have continued to come through personal recommendations, reflecting the confidence clients place in the quality, consistency, and attention she brings to her work.
For Karina, cleaning has never been simply about removing dust or making rooms look organized. It is about helping people return to homes that feel clean, fresh, comfortable, and welcoming. She understands that being invited into someone’s home is an act of trust, and she values that responsibility deeply. Her faith, family, gratitude, and desire to serve others continue to guide her personally and professionally. Today, she remains committed to learning, improving, and giving every client the thoughtful service that helped build the company from the beginning.


Mission
Our mission is to provide professional, dependable, and detail focused residential cleaning services that give families throughout Fort Worth and Dallas, Texas more time to enjoy the people and moments that matter. We strive to treat every home with care and respect while delivering a consistently positive customer experience. Every service is an opportunity to earn trust, reduce our clients’ household workload, and create cleaner, fresher, more welcoming living spaces where people can feel comfortable and at ease.
Vision
Our vision is to continue growing as a trusted residential cleaning company recognized throughout the Fort Worth and Dallas area for reliability, personal attention, consistent quality, and meaningful customer relationships. We want our growth to remain rooted in the principles that inspired Karina’s journey from the beginning: hard work, gratitude, service, and respect for every client. As we move forward, we aim to build lasting relationships, earn new opportunities through satisfied customers, and continually improve the experience we provide.

Our Values
Trust
Being welcomed into someone’s home is a responsibility we never take lightly. Trust is at the heart of every client relationship we build, and we work to earn it through dependable service, respectful communication, responsible behavior, and consistent attention to our clients’ homes and expectations.
Reliability
Our clients have busy lives and need a cleaning service they can confidently depend on. We value consistency, responsibility, and commitment in the way we approach every appointment. Our goal is to provide dependable support that makes professional home cleaning easier and gives our clients one less responsibility to worry about.
Attention to Detail
Small details can make a meaningful difference in how clean, fresh, and welcoming a home feels. We approach our work carefully and thoughtfully, paying attention to the areas that contribute to a more complete cleaning experience. We believe quality service comes from caring about the details rather than simply completing a list of tasks.
Respect
Every home is personal, and every client deserves to be treated with courtesy and consideration. We respect our clients’ living spaces, time, preferences, and trust. From the way we communicate to the way we approach each cleaning service, we strive to create an experience that makes clients feel comfortable choosing us for their homes.
Hard Work
Hard work has been part of our story from the very beginning. The company grew through perseverance, dedication, referrals, and a willingness to keep moving forward through difficult circumstances. We bring that same work ethic to our services today, continually striving to improve and provide the level of care our clients expect.
Gratitude
We are genuinely thankful for every person who chooses our services, recommends us to someone else, or continues trusting us year after year. Our business was built through relationships and opportunities created by people who believed in Karina and her work. That history reminds us to approach every home and every client relationship with appreciation, humility, and care.